Miles Minnick Concert Campaign
Welcome to the strategic presentation for the Warrior Welcome Concert featuring Miles Minnick. Let's create an unforgettable experience that resonates with our audience and achieves our ambitious goals.
JU
by Jesse Umeh
Campaign Overview
Headliner
Miles Minnick, supporting acts being confirmed soon
Date & Time
August 23, 2025 | 7:00 PM – 9:00 PM
Venue
Jessup University Warehouse with 1,200 capacity
Strategic Objectives
1,000+
Attendees
Target attendance with 1,200+ RSVPs
80%
Engagement
Create buzz and deepen community relationships
100%
Energy
Craft an unforgettable experience for current and future Jessup students
Target Audience
Primary: Gen Z
Ages 14-24, faith-inspired
Secondary: Young Adults
Ages 25-35, ministry connected
Geographic Focus
150-mile reach, narrowing as event approaches
Creative Direction Concept
Visual Identity
- Vibrant color schemes
- Bold, dynamic typography
- Authentic imagery
Tone & Style
- Upbeat and genuine
- Inclusive messaging
- Culturally relevant to Gen Z
Final Creative Direction (still working on this)
Core Creative Deliverables
Visual Assets
Master poster, social graphics, and billboard designs
Video Content
Teaser videos and paid media vertical videos
Influencer Kit
Ready-to-share content for user-generated promotion
Digital & Social Campaign Strategy
Announcement
June 22: Teasers and initial buzz generation
Activation
June 23 – July 5: Geo-targeted paid social ads
Momentum
July 6 – July 31: Personal invites from Miles
Final Push
August 1 – Event: Increased posting frequency
Traditional Media Tactics
Billboards & Airport Ads
High-visibility location strategically placed throughout July and August.
Focus on major traffic areas and gathering spots for our target demographic.
Email Campaign
Targeted outreach to youth groups and ministries within our geographic focus.
Personalized messaging with easy sharing capabilities.
Radio Spots
30-second promotions on KFIA and/or K-LOVE reaching faith-based listeners.
Strategic placement during peak listening hours.
Potential Strategic Partnerships
Potential Official Food Sponsor
Chick-fil-A providing refreshments and branded experiences throughout the event.
Exclusive Merchandise Collab
Limited-edition co-branded apparel creating lasting memories and visibility.
Campaign Timeline
Development & Design
May 19 – June 20
Soft Campaign Launch
June 22
Full Activation
July 5 onwards
Concert Day
August 23, 2025
Needs: Music & Media Assets
Miles' Music
Permission to use in all marketing materials
High-Resolution Media
Access to high res photography and MP4 versions of videos for content creation
Promotional Content
Custom content for design and promotional use
Promotion & Content Support for Miles
Social Shares
Reposts from Miles' official accounts
Invitation Videos
1-2 short-form clips of Miles inviting fans
Fan Engagement
Direct connection with Miles' established audience
Amplified Reach
Leveraging Miles' platform for wider exposure
Next Steps
Finalize Partnership Agreement
Complete contract details and secure commitments from all parties.
Begin Creative Development
Start design work on key visual assets and marketing materials.
Schedule Kickoff Meeting
Bring both teams together to align on vision and execution.
Launch Countdown
Build excitement with a strategic countdown to August 23rd!
Thank You!
Partnership
Creating an unforgettable experience together
Passion
Bringing music and community together
Success
Achieving our goals through strategic collaboration